HMLC Law, Dubai

HMLC Law engaged GBP and BAO for brand strategy and digital marketing in 2017. Operating in a competitive legal market in the UAE, the firm needed a strategic foundation that would establish their positioning clearly and a digital presence capable of communicating that positioning to international clients.

GBP and BAO delivered a comprehensive brand strategy covering market positioning, messaging architecture, and visual identity direction. This was paired with a digital marketing strategy designed to extend the firm's reach and build credibility with prospective clients across the MENA region and internationally.

The engagement stood out for its rigour. As Helene Mathieu, CEO of HMLC Law, noted: GBP understood the vision and requirements precisely and was able to formulate a very detailed strategy. The work has been recommended without reservation to others in need of marketing strategy support.