GBP was commissioned to introduce Accuray's next technology, Helix, to global stakeholders at Accuray ICC 2023. The brief required more than a product video. It needed to generate genuine anticipation.

GBP drew on the helix as a universal design principle found in nature, architecture, and everyday objects, building a promotional film that blended original animation with real-world footage to make the technology feel both inevitable and exciting. The film connected Helix directly to Accuray's existing product suite, including TomoTherapy, Radixact, and ClearRT, all of which feature helical treatment at their core.

The film was designed to land with an expert medical audience in a high-stakes conference setting.