When Accuray needed a centrepiece for their presence at ESTRO 2021, one of the most significant international oncology events, GBP designed and produced a custom multi-screen 3D animation intended to turn their booth into an experience.

The animation was conceived as a single canvas spread across multiple screens, using materials including wood, liquid, diamonds, metal voxels, and LED lights to construct a visual language that reflected both precision and innovation. Every element was chosen to reinforce Accuray's brand identity without a word of copy.

The multi-screen piece became the focal point of Accuray's presence at ESTRO 2021.